Strategic Management: Concepts


Product Information

Feature

Wilmington University Edition

Product Description

Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.

OneBook...OneVoice...OneVision
Technical Details
Binding
Paperback
Number of Pages
528
Product group
Book
Brand
Frank T Rothaermel
Label
McGraw-Hill Education
Edition
2
Publisher
McGraw-Hill Education
Publication date
January 9, 2014
Format
Student Edition
Author
Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Language
English (Published), English (Original Language)
EAN
9781259384073
ISBN-10
1259384071
Item Dimensions L x W x H
8 x 0.78 x 10 inches
Item Weight
1.95 pounds
Manufacturer
McGraw-Hill Education
Studio
McGraw-Hill Education



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