History of Sports


Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport


Product Information

Product Description

The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business

Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages.

In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.

Adidas and Puma revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. From Pelé to Joe Namath, Walt Frazier to Boris Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.

Technical Details
Binding
Hardcover
Number of Pages
400
Product group
Book
Label
Ecco
Publisher
Ecco
Publication date
March 25, 2008
Release date
March 25, 2008
Author
Barbara Smit
Language
English (Published), English (Original Language)
EAN
9780061246579
ISBN-10
0061246573
Item Dimensions L x W x H
6 x 1.36 x 9 inches
Item Weight
1.64 pounds
Manufacturer
Ecco
Studio
Ecco



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