Medical Books


Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions


Product Information

Feature

Harper Perennial

Product Description

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Technical Details
Binding
Paperback
Number of Pages
384
Product group
Book
Brand
Ariely, Dan
Label
Harper Perennial
Edition
1 Exp Rev
Publisher
Harper Perennial
Publication date
April 27, 2010
Release date
April 27, 2010
Author
Dan Ariely
Language
English (Published), English (Original Language)
EAN
9780061353246
ISBN-10
0061353248
Item Dimensions L x W x H
5.31 x 0.86 x 8 inches
Item Weight
0.57 pounds
MPN
A-331-453
Manufacturer
Harper Perennial
Studio
Harper Perennial



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