Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)


Product Information

Feature

HarperBusiness

Product Description

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Technical Details
Binding
Paperback
Number of Pages
288
Product group
Book
Brand
HarperBusiness
Label
HarperBusiness
Edition
3
Publisher
HarperBusiness
Publication date
January 28, 2014
Release date
January 28, 2014
Author
Geoffrey A. Moore
Language
English (Published), English (Original Language)
EAN
9780062353948
ISBN-10
0062292986
Item Dimensions L x W x H
5.31 x 0.65 x 8 inches
Item Weight
0.4 pounds
MPN
38589898
Manufacturer
HarperBusiness
Studio
HarperBusiness



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