A Preface to Marketing Management


Product Information

Product Description

Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.

The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Technical Details
Binding
Paperback
Number of Pages
288
Product group
Book
Label
McGraw-Hill Education
Edition
14
Publisher
McGraw-Hill Education
Publication date
February 4, 2014
Format
Abridged
Author
J. Paul Peter, James H Donnelly Jr
Language
English (Published), English (Original Language)
EAN
9780077861063
ISBN-10
007786106X
Item Dimensions L x W x H
8 x 0.5 x 9.8 inches
Item Weight
1 pounds
Manufacturer
McGraw-Hill Education
Studio
McGraw-Hill Education



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