New Products Management


Product Information

Product Description

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
Technical Details
Binding
Hardcover
Number of Pages
608
Product group
Book
Label
McGraw-Hill Education
Edition
11
Publisher
McGraw-Hill Education
Publication date
March 17, 2014
Author
C. Merle Crawford, C. Anthony Di Benedetto
Language
English (Published), English (Original Language)
EAN
9780078029042
ISBN-10
007802904X
Item Dimensions L x W x H
7.7 x 1.1 x 9.1 inches
Item Weight
2.35 pounds
MPN
43171-301810
Manufacturer
McGraw-Hill Education
Studio
McGraw-Hill Education



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