Professionals & Academics


Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports


Product Information

Feature

Sneaker Wars The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

Product Description

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

Technical Details
Binding
Paperback
Number of Pages
400
Product group
Book
Brand
Barbara Smit
Label
Harper Perennial
Edition
Reprint
Publisher
Harper Perennial
Publication date
March 17, 2009
Release date
March 17, 2009
Author
Barbara Smit
Language
English (Published), English (Original Language)
EAN
9780061246586
ISBN-10
0061246581
Item Dimensions L x W x H
5.31 x 0.91 x 8 inches
Item Weight
0.89 pounds
MPN
black & white illustrations
Manufacturer
Harper Perennial
Studio
Harper Perennial



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