The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary


Product Information

Feature

McGraw-Hill

Product Description

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

  • Reach out to entire communities
  • Listen to individual workers and consumers
  • Seize growth opportunities in every market
  • Custom-design a truly satisfying experience that benefits everyone
  • involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

Technical Details
Binding
Hardcover
Number of Pages
224
Product group
Book
Brand
McGraw-Hill
Label
McGraw-Hill Education
Edition
1
Publisher
McGraw-Hill Education
Publication date
October 5, 2006
Author
Joseph Michelli
Language
English (Published), English (Original Language)
EAN
9780071477840
ISBN-10
0071477845
Item Dimensions L x W x H
5.7 x 0.9 x 8.4 inches
Item Weight
0.75 pounds
MPN
9780071477840
Manufacturer
McGraw-Hill Education
Studio
McGraw-Hill Education



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