Entrepreneurial Small Business


Product Information

Product Description

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
Technical Details
Binding
Hardcover
Number of Pages
816
Product group
Book
Label
McGraw-Hill Education
Edition
4
Publisher
McGraw-Hill Education
Publication date
March 5, 2013
Author
Jerome Katz, Richard P. Green
Language
English (Published), English (Original Language)
EAN
9780078029424
ISBN-10
0078029422
Item Dimensions L x W x H
8.6 x 1.3 x 11.1 inches
Item Weight
4.15 pounds
Manufacturer
McGraw-Hill Education
Studio
McGraw-Hill Education



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