Marketing Management: A Strategic Decision-Making Approach


Product Information

Feature

Used Book in Good Condition

Product Description

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.

Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.

This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
Technical Details
Binding
Paperback
Number of Pages
576
Product group
Book
Brand
Brand: McGraw-Hill/Irwin
Label
McGraw-Hill Education
Edition
8
Publisher
McGraw-Hill Education
Publication date
January 31, 2012
Author
John Mullins, Orville C Walker
Language
English (Published), English (Original Language)
EAN
9780078028793
UPC
783324888935
ISBN-10
0078028795
Item Dimensions L x W x H
8.1 x 0.9 x 9.9 inches
Item Weight
2.15 pounds
Manufacturer
McGraw-Hill Education
Studio
McGraw-Hill Education



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