Strategic Management: Text and Cases


Product Information

Feature

Used Book in Good Condition

Product Description

Strategic Management: Text and Cases, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Technical Details
Binding
Hardcover
Number of Pages
816
Product group
Book
Brand
Brand: McGraw-Hill/Irwin
Label
McGraw-Hill Education
Edition
7
Publisher
McGraw-Hill Education
Publication date
September 23, 2013
Author
Gregory Dess, G.T. (Tom) Lumpkin, Alan Eisner, Gerry McNamara
Language
English (Published), English (Original Language)
EAN
9780077862527
ISBN-10
007786252X
Item Dimensions L x W x H
8.25 x 1.25 x 10 inches
Item Weight
3.1 pounds
Manufacturer
McGraw-Hill Education
Studio
McGraw-Hill Education



Copyright © 2016-2018. BBS-Market

BBS-Market is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com, Endless.com, MYHABIT.com, SmallParts.com, or AmazonWireless.com. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates.