Consumer Behavior


Predictably Irrational: The Hidden Forces That Shape Our Decisions


Product Information

Product Description

"A marvelous book… thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Technical Details
Binding
Mass Market Paperback
Number of Pages
400
Product group
Book
Label
Harper
Edition
Revised
Publisher
Harper
Publication date
May 11, 2010
Release date
May 11, 2010
Format
International Edition
Author
Dan Ariely
Language
English (Published), English (Original Language)
EAN
9780062018205
ISBN-10
0062018205
Item Dimensions L x W x H
4.19 x 0.92 x 6.75 inches
Item Weight
1.1 pounds
Manufacturer
Harper
Studio
Harper



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