Books


Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround


Product Information

Product Description

In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.

Enter Lou Gerstner. The presumption was that Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units -- effectively eliminating the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company, making the bold decision to keep it together, defiantly announcing, "The last thing IBM needs right now is a vision."

Told in Lou Gerstner's own words, this is a story of an extraordinary turnaround, a case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership. Summing up his historic business achievement, Gerstner recounts high-level meetings, explains the no-turning-back decisions that had to be made, and offers his hard-won conclusions about the essence of what makes a great company run.

Read by Edward Herrmann

Technical Details
Binding
Audio Cassette
Product group
Book
Label
HarperAudio
Edition
Unabridged
Publisher
HarperAudio
Publication date
November 12, 2002
Release date
November 12, 2002
Format
Audiobook, Unabridged
Creator
Edward Herrmann (Reader)
Author
Louis V. Gerstner Jr.
Language
English (Published), English (Original Language)
EAN
9780060529444
ISBN-10
006052944X
Item Dimensions L x W x H
2.75 x 3.5 x 6 inches
Manufacturer
HarperAudio
Studio
HarperAudio



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