Principles of Microeconomics (Irwin Economics)


Product Information

Product Description

Authors Bob Frank, Ben Bernanke, and introducing Kate Antonovics from the University of California San Diego and Ori Heffetz from Cornell University, present a coherent short list of core principles in introductory economics and reinforce them by illustrating and applying each in numerous contexts. With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become “economic naturalists:” people who employ basic economic principles to understand and explain what they observe in the world around them.

Principles of Microeconomics, sixth edition, is thoroughly integrated with the adaptive digital tools available in McGraw-Hill’s LearnSmart Advantage Suite, proven to increase student engagement and success in the course.

Technical Details
Binding
Paperback
Number of Pages
464
Product group
Book
Label
McGraw-Hill Education
Edition
6
Publisher
McGraw-Hill Education
Publication date
February 17, 2015
Format
Abridged
Author
Robert H. Frank, Ben Bernanke Professor, Kate Antonovics, Ori Heffetz
Language
English (Published), English (Original Language)
EAN
9780073517858
ISBN-10
0073517852
Item Dimensions L x W x H
8.6 x 0.6 x 10.8 inches
Item Weight
2.13 pounds
Manufacturer
McGraw-Hill Education
Studio
McGraw-Hill Education



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